Michael Olk
Creative Producer
EXPERIENCE
SENIOR PRODUCER
MCCANN WORLDGROUP
Detroit, MI
10/21-12/24
▪ Produced broadcast TV and web content for the Chevrolet, GM Corporate, GM Global, and Bissell.
▪ Created TV and social content launching the new “Together Let’s Drive” brand campaign for Chevrolet.
▪ Managed numerous umbrella campaigns, shooting TV, digital and social all in one shoot to maximize creative, technical, and financial possibilities.
▪ Multiple awards for the 2022 Chevrolet Holiday Film “Mrs. Hayes.”
▪ Provided mentorship and oversight to production staff.
SENIOR INTEGRATED PRODUCER
RAZORFISH
Birmingham, MI
4/21-10/21
▪ Managed social content for multiple vehicles within the Stellantis family, focusing on Jeep, Fiat, and Alfa Romeo, in the U.S. and internationally.
▪ Produced content shot across the U.S. and Europe.
▪ Managed up to a dozen projects at a time across multiple nameplates.
SENIOR PRODUCER-DETROIT PRODUCTION LEAD
CAMPBELL EWALD
Detroit, MI
11/17-4/21
▪ Oversaw production for a wide range of clients in our Detroit office, including OnStar, Motor City Casino, Fatherhood.gov, and the Alliance for Lifetime Income. Also produced content out of our New York and Los Angeles offices for clients like Milk, Covered California, Kaiser Permanente, and N.Y. Tourism.
▪ Produced all content for the Alliance for Lifetime Income’s sponsorship and experiential exhibit for the Rolling Stones 2019 U.S. tour.
▪ Involved in productions from inception to completion, creating scope and planning for all digital and broadcast production out of the Detroit office
.▪ Managed a small staff of integrated producers within the Detroit office, as well as hired and managed a rotating staff of freelancers.
▪ Supervised the in-house post-production facility.
SENIOR PRODUCER
GTB (formerly Team Detroit)
Dearborn, MI
1/06-11/17
▪ Oversaw national and global TV, web, and social content for Ford Motor Company. Budgets range from $5,000 to $5,000,000. Specialized in working with real people/documentary content, celebrity partnerships and comedic content.
▪ Managed production on the Ford Retail groups partnership with Mike Rowe.
▪ Produced global Effie winning TVCs and content for Ford Middle East.
▪ Oversaw production from the ground up for the award-winning Ford Coast-To-Coast content launching the high-speed Ford Focus ST. The 2012 content featuring a race through Key West was the one of the first pieces of broadcast content created with cell phone footage.
▪ Produced TV and social content for Ford’s 2014 Super Bowl campaign, Twice As Good, with comedian Rob Riggle.
▪ Spearheaded production on Ford’s multi-year, multi-channel partnership with Dwayne Johnson and his production company, Seven Bucks Entertainment.